// ECOMMERCE TOOLS
ECommerce tools come in all shapes and sizes and can make all the difference when it comes to turning web traffic into paying customers. We take an in-depth look at every eCommerce environment and hand-select tools based on their functionality and utility to optimize the performance of your store.
/ Reviews
Feedback is critical for building rapport and positive customer feedback is one of the most powerful eCommerce tools in your possession. By positioning these reviews for potential customers to see, we’re able to minimize purchases lost due to uncertainty around product quality.
/ Abandoned Cart Recovery
Emails to customers who leave products in their cart are one of the most effective ways of staying in front of them until the purchase is completed. CAI offers free shipping to all customers who leave products in their cart long enough to try to incentivize them to complete their purchase.
/ Financing
Financing options promote a higher conversion rate by providing opportunities for potential customers who may want to purchase from you but cannot afford the entire purchase up front. Third-party financing solutions like Affirm shoulder the risk of these transactions and allow CAI to collect their payment up-front while giving customers the flexibility they need to complete their purchase.
/ Upsell
Upsell tools provide customers with product options that complement a product being viewed, encouraging increased cart values.
/ Pop-ups
Product and page-level pop-ups are a great way to display info and promo’s specific to products and pages on your website. Understanding how/when to trigger these is a critical tool for guiding customers through the buying process.
/ Vehicle Parts Filter
CAI doesn’t just sell Cold Air Intake Systems, they sell an automotive solution specific to the customer’s needs. For this reason, we’ve implemented a vehicle parts filter that allows us to filter products on a “customer needs” basis.
