Gluten-Free Bakery Market Size & Share - Industry Growth | 2031 (2024)

Global Gluten-Free Bakery Market size was valued at USD 1.82 billion in 2022 and is poised to grow from USD 2.02 billion in 2023 to USD 4.58 billion by 2031, growing at a CAGR of 10.80% during the forecast period (2024-2031).

The gluten-free bakery market is growing rapidly due to the increasing awareness of gluten intolerance and celiac disease. As more consumers seek out gluten-free options for health reasons or as a lifestyle choice, the market for gluten-free bakery products, including bread, cookies, cakes, muffins, and pastries, has expanded beyond specialty stores and health food shops.

The market is also being driven by demand for organic, non-GMO, and other clean-label products. Established players such as Schär, General Mills, Hain Celestial, and Kellogg's, as well as smaller, independent bakeries, are offering a wide range of gluten-free products to cater to this growing market. Overall, the gluten-free bakery market presents opportunities for product innovation and brand differentiation in a fast-growing and dynamic sector.

US Gluten-Free Bakery Market is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

The global gluten-free bakery market is segmented on the basis of product, distribution channel, and region. In terms of product, the market is segmented into biscuits & cookies, bread, and cakes. Based on classification by distribution channel, the market is grouped into online, supermarkets & hypermarkets. Regionwise, the market is widespread into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Gluten-Free Bakery Market Analysis by Product

The cakes segment dominated the global gluten-free bakery market and is anticipated to maintain its dominance throughout the forecast period. This growth is attributable to the fact that cakes are often seen as a special treat and are often purchased for special occasions such as birthdays, weddings, and holidays. Consumers are more willing to spend money on indulgent treats for special occasions, making cakes a more lucrative product category.

There may be a wider variety of flavors and styles available in the gluten-free cake category compared to other baked goods. This allows consumers to choose from a wider range of options to suit their individual tastes and preferences. Overall, the popularity of gluten-free cakes may be driven by factors such as consumer demand, availability, and the perceived value of these products as special occasion treats.

North America dominated the gluten-free bakery market in 2022 and is expected to maintain its dominance throughout the forecast period. This growth is attributable to factors such as the prevalence of gluten intolerance and celiac disease is high in North America, with an estimated 3 million Americans having celiac disease alone. This has created a large and growing demand for gluten-free products, including bakery items.

In addition to a high prevalence of gluten intolerance and celiac disease, North American consumers are also interested in healthy eating and alternative diets. This has led to a growing interest in gluten-free products as a healthier alternative to traditional baked goods.

Europe is also a significant market for gluten-free bakery products, driven by factors such as the increasing number of consumers with gluten intolerance, and a growing interest in gluten-free products among health-conscious consumers.

Asia-Pacific is another region with significant growth potential in the gluten-free bakery market. This is due to increasing awareness of gluten intolerance and celiac disease in the region, as well as a growing interest in alternative diets and healthy eating. Countries like Australia and Japan are particularly strong markets for gluten-free products.

Gluten-Free Bakery Market Drivers

Increasing Prevalence of Gluten Intolerance and Celiac Disease

• Gluten intolerance and celiac disease are autoimmune disorders that affect millions of people worldwide. Individuals with these conditions experience adverse reactions to gluten, a protein found in wheat, barley, and rye.

• As more people are diagnosed with gluten intolerance and celiac disease, there is a growing demand for gluten-free products, including bakery items. Consumers with these conditions must follow a strict gluten-free diet to manage their symptoms, and bakery items can be particularly challenging to find in gluten-free options. The demand for gluten-free bakery items is not limited to individuals with gluten intolerance and celiac disease, however. Many consumers are interested in healthy eating and alternative diets, and gluten-free products are often perceived as a healthier alternative to traditional baked goods. This has helped to drive demand for gluten-free bakery products beyond the population with gluten intolerance and celiac disease. The increasing prevalence of gluten intolerance and celiac disease is a major driving factor in the growth of the gluten-free bakery market. As more people are diagnosed with these conditions, the demand for gluten-free bakery items is likely to continue to grow, creating opportunities for companies in the market to expand their product offerings and capitalize on market trends.

Gluten-Free Bakery Market Restraints

High Cost of Gluten-free Products

Gluten-free ingredients and production methods can be more expensive than those used in traditional baked goods, which can result in higher prices for consumers. This can make gluten-free bakery items inaccessible to some consumers who are unable or unwilling to pay the higher prices. Additionally, some consumers may perceive the higher cost of gluten-free products as not worth the investment, particularly if they do not have a diagnosed gluten intolerance or celiac disease.

The gluten-free bakery market is highly fragmented, with a large number of small and medium-sized companies operating in the market. These companies offer a wide range of gluten-free bakery products, including bread, cakes, biscuits, and other bakery items. Many of these companies have also expanded their product lines to include other gluten-free and allergen-free products, such as snacks and breakfast foods. Some of the major players in the market include.

Gluten-Free Bakery Market Top Player’s Company Profiles

• Enjoy Life Foods

• General Mills

• Kellogg Company

• Hain Celestial Group

• Boulder Brands

• Udi's Gluten Free

• Katz Gluten Free

• Schar

• Pamela's Products

• Simple Mills

• Canyon Bakehouse

• Bob's Red Mill

• Glutino

• Kinnikinnick Foods

Gluten-Free Bakery Market Recent Developments

• In February 2022, Schar launched a new line of gluten-free and vegan cakes in the United Kingdom, including chocolate, lemon, and carrot cake flavors. The launch of this new product line is a response to growing demand for vegan and gluten-free bakery items, particularly in the UK where there has been a significant increase in veganism and plant-based diets.

• In January 2022, Simple Mills announced the launch of its new line of grain-free and gluten-free baking mixes, including cake, brownie, and pancake mixes. The new line of baking mixes reflects the growing trend towards grain-free and paleo diets, as well as the continued demand for gluten-free and allergen-free products.

• In December 2021, Udi's Gluten Free announced the expansion of its product line with the launch of new gluten-free bread and bagel options. The new products are made with a blend of gluten-free grains and seeds and are intended to provide consumers with a wider variety of options for gluten-free bread and breakfast items. The launch of these new products also reflects the continued growth and demand for gluten-free bakery items.

• One of the major trends driving the gluten-free bakery market is the increasing demand for gluten-free products, as more consumers are diagnosed with gluten intolerance or choose to follow a gluten-free diet for other health reasons.

• Gluten-free bakery companies are investing in innovation to meet changing consumer preferences and to differentiate themselves from competitors. This includes the development of new flavors, ingredients, and packaging formats, as well as the introduction of plant-based and vegan options.

• The growth of e-commerce has made it easier for consumers to purchase gluten-free bakery products, and many companies are expanding their online presence to capitalize on this trend. Online channels also provide an opportunity for smaller companies to reach a wider audience.

• Consumers are increasingly concerned about their health and wellness, and gluten-free bakery companies are responding by developing products that are not only gluten-free but also healthier and more nutritious. This includes the use of whole grains, plant-based ingredients, and natural sweeteners.

• As the demand for gluten-free bakery products grows, companies are expanding their geographic footprint to reach new customers in different regions of the world. This is particularly true for larger companies that have the resources to invest in international expansion.

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyzes the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

The gluten-free bakery market presents significant opportunities for growth and innovation over the forecast period. The market is being driven by increasing demand for gluten-free products, especially in regions with a high prevalence of gluten intolerance and celiac disease such as North America. The cakes segment is expected to continue to dominate the market due to its convenience and indulgent appeal. Additionally, the companies that are able to adapt to changing consumer preferences and capitalize on emerging trends will be well-positioned to succeed in this growing market.