Our Story - BreadTalk (2024)

2016

January 1

“Bread Boutique”

Our Story - BreadTalk (1)

“Bread Boutique” – where the customer experience of buying bread was like shopping in a fashion boutique store. Visual livery of a transparent kitchen with chefs serving up hot and fresh, fragrant breads. Creatively-designed breads lay on sleek white corian display tops.

2017

“Elegance” Stainless steel

Our Story - BreadTalk (2)

“Elegance” Stainless steel – understated elegance that uplifts the boutique-styled experience, while paying meticulous attention to the finest details, from the carefully curated interior design and decor to the meticulously produced breads and pastries.

2019

January 1

“Jewel”

Our Story - BreadTalk (3)

“Jewel” – Boutique jewellery-inspired retail concept with our bakery creations delicately presented on diamond-cut surface interiors where it becomes true works of art. Highlighting on our euro-inspired bakery delights along with fresh hot sandwiches on-the-stove.

2020

January 1

“Rustic”

Our Story - BreadTalk (4)

“Rustic” – Natural rustic concept inspired by the rich heritage of European bread-making artistry. Drawing inspiration from the bread-making art to craft our healthful recipes bringing about a tantalising array of natural yeast breads.

2022

January 1

“Chef’s Table”

Our Story - BreadTalk (5)

“Chef’s Table” – The Chef’s Table, a culinary journey into a captivating private space. Our team of international chefs takes you through the stages of conceptualisation to the meticulous preparation of each bake to presentation that will leave you in awe.

September 1

“Wabi-sabi”

Our Story - BreadTalk (6)

“Wabi-sabi” – Art of imperfection, finding beauty in simplicity, authenticity and the transient nature of life. Wabi-sabi combines inspirations from the elements of nature with a neutral colour palette. Unlike minimalism, which seeks to streamline and eliminate clutter, wabi-sabi celebrates the knot in the wood or the wrinkle in the linen.

Our Story - BreadTalk (2024)

FAQs

What is the BreadTalk controversy? ›

On 10 June 2019, the Public Utilities Board (PUB) disclosed that BreadTalk was fined S$16,300 for repeated offences of illegal waste discharge into sewers, making it among 38 companies fined for similar offences.

Who is the owner of BreadTalk? ›

George Quek Meng Tong is the founder and chairman of BreadTalk Group, famous for the BreadTalk bakery chain. He began his foray into the food and beverage business in Taiwan, selling dragon candy in 1982, before moving into the food court business in 1993.

What is BreadTalk famous for? ›

Established in 2000, BreadTalk revolutionises the bakery industry by introducing itself as a trendy 'Bread Boutique' store, where customers can enjoy a unique shopping experience buying bread, akin to shopping in a fashion boutique.

What companies are owned by BreadTalk? ›

With close to 700 retail stores spread across 16 markets in Asia, Middle East and United Kingdom, its brand portfolio comprises of directly-owned brands such as BreadTalk, Toast Box, Food Republic, Food Junction, Butter Bean, Sō Ramen, Thye Moh Chan and partner brands such as Din Tai Fung, Song Fa Bak Kut Teh, and Wu ...

Why is BreadTalk losing money? ›

For the full year, the group posted a net loss of S$5.2 million, versus a net profit of S$15.2 million a year ago. This was mainly attributable to S$6.1 million in one-off fixed-assets impairment due to premature outlet closures, inventory obsolescence, and franchise income doubtful debt provisions.

Why is BreadTalk so successful? ›

And despite the newer, younger competition, the BreadTalk brand has always managed to stay ahead of the competition. Blending a unique mix of local flavours, the company is known for delivering delicious twists to their designs that celebrate the local festivals and iconic moments.

Who bought BreadTalk? ›

BreadTalk Group Limited has been sold to BTG Holding Company Pte. Ltd. BreadTalk Group is a multinational food and beverage corporation. The Group was founded as a bakery brand in Singapore in 2000 and was listed on the SGX in 2003.

Is BreadTalk making money? ›

Founded in Singapore, they now have over 700 stores mainly across Asia, including Singapore, Malaysia, Indonesia, the Philippines, and other countries. In 2019, the BreadTalk Group made a revenue of $209M from BreadTalk bakeries alone.

Who is the ex BreadTalk CEO? ›

THE group chief executive officer (CEO) of BreadTalk Group, Henry Chu Heng Hwee, will leave the company with effect from Dec 31, 2019. The 49-year-old is quitting for "personal and health reasons", the mainboard-listed food and beverage operator said in a bourse filing on Wednesday morning.

Who is BreadTalk competitor? ›

  • YUM! Brands. ...
  • Old Chang Kee. Chain of restaurants offering food and deserts. ...
  • The Soup Spoon. Quick service restaurant chain. ...
  • SF Group. Chain of limited service restaurant. ...
  • Tiong Bahru Bakery. Chain of bakery cafe. ...
  • Food Junction. Chain of limited service restaurant. ...
  • Dough Culture. Chain of limited service restaurant. ...
  • Maki San.
Jun 9, 2024

Is din tai fung part of BreadTalk? ›

About BreadTalk Group Limited

It also owns and operates the world-renowned Din Tai Fung restaurants in Singapore and Thailand, as well as the award-winning Food Republic food atria in Singapore, China, Taiwan, Hong Kong and Malaysia.

How many employees does BreadTalk have? ›

With a current headcount of over 7,000 employees working in almost 1,000 restaurants, eateries and shops across 17 countries, BreadTalk Group prides itself on being a multi-concept food and beverage (F&B) establishment, which Head of HR Chan Wing Git says forms a key part of its employer brand.

What is the 50 50 bread controversy? ›

Manufacturers of the UK's major bread brands and some retailers have been challenged regarding the use of the term 'wholemeal' in relation to bread products containing non-wholemeal flours, raising the question of whether they would have to rename 50/50 loaves (bread made from 50% white and 50% wholemeal flour).

What is the bread price fixing scandal? ›

The bread price-fixing scandal in Canada refers to a group of competing bread producers, retailers and supermarket chains reached a secret agreement among themselves to artificially inflate the price of bread at the wholesale and retail levels from late 2001 to 2015 (some sources stated that the price fixing continued ...

What is the controversy with fry bread? ›

The ingredients for frybread were provided to Native Americans to prevent them from starving when they were moved from areas where they could grow and forage their traditional foods to areas that would not support their traditional foods. Critics see the dish as both a symbol of colonization and a symbol of resilience.

What is the Sweet cakes controversy? ›

Because of their Christian convictions, the Kleins declined to design and create a custom cake to celebrate a same-sex wedding. As a result, the State of Oregon punished them with a $135,000 penalty and a gag order. In June 2023, the U.S. Supreme Court vacated the Oregon court's ruling, sending the case back to Oregon.

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