What looks and tastes like meat, but contains no meat? Our plant ball of course! It has a great look, taste and the juicy bite of its meaty counterpart. And rumor has it, once you’ve tasted it, you’ll be back for more.
The future is plant-based
Making sustainable choices benefits us all, and we plan to make the world a greener place, one plant ball at a time. We sell around 1 billion meatballs a year, so converting just some of them into plant balls will make a real difference and get us closer to our goal of being climate positive by 2030.
Where vegans and meat lovers meet
Developed with meat lovers in mind, the plant ball is made from pea protein, oats, potato and apple. The meaty taste is achieved by adding umami flavors, such as mushroom, tomato and roasted vegetables. And because there are no animal-based ingredients the plant ball is suitable for vegan and vegetarian diets.
Have a ball
The plant ball is part of our ever-expanding HUVUDROLL family and can be bought in our Swedish Food Market. You can even try the plant ball in our restaurants where it’s served with mashed potatoes, cream sauce, lingonberry jam and peas – just like the traditional meatball plate – and at the same low price.
More plant-based goodness
The protein choices we make have an impact on the climate. So, we’re making the shift to a more sustainable food system.