We just learned what makes Cadbury Creme Eggs yellow, and it's not what you think (2024)

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We just learned what makes Cadbury Creme Eggs yellow, and it's not what you think? ›

As it turns out, the little yellow orb is made with fondant and paprika. Well, an extract made from paprika anyway. Of course, you can't actually taste any of that smoky capsicum flavour, but there's no denying this is a refreshingly natural additive despite its slightly clinical name: colour (160C).

Campaign was created by VCCP. Cadbury is bringing back the tagline “How do you eat yours?” for a new integrated campaign. The digital-first campaign, by VCCP, includes an online personality test, a 30-second film spot, social and out of home.

After their visit to the Cadbury HQ in Bournville, the Daily Star were told that the secret to the yellow tinge was a familiar spice ― paprika, or at least, an extract made from it. Of course, you shouldn't be able to taste the ingredient ― it's only just present enough to colour the fondant.

Banned! Back in 2015, Cadbury products, including the iconic Creme Egg, were banned from being imported into the United States. It all started when Hershey Chocolate Corporation filed a lawsuit alleging that Cadbury copied an already existing Hershey chocolate egg recipe of theirs.

First launched in New Zealand to coincide with the white chocolate Dream bar, they were discontinued in 2010 when production of New Zealand's Creme Eggs was moved back to the UK. In 2018, the white Creme Egg was a promotional item, before being made available on shelves properly in 2023.

Cadbury has replaced its 'Free the joy' slogan with 'Tastes like this feels', with the tagline appearing in a new ad featuring real footage of a bear rubbing his back up against a tree to the tones of 'That's The Way (I Like It)'.

Cadbury moves away from 'Free the joy' in favour of 'Tastes like this feels' in new brand campaign.

Cadbury Creme Eggs are manufactured as two chocolate half shells, each of which is filled with a white fondant made from sugar, glucose syrup, inverted sugar syrup, dried egg white and flavouring.

Cadbury's Creme Eggs are a popular chocolate treat, usually stocked in shops around the Easter period. But the elusive Cadbury White Creme Egg is now in circulation – with only 827 available in shops around the UK.

Hershey owns the rights to make and sell Cadbury in the US, but their recipe is a bit different, so what better place to try all of these "banned" bars than at their birthplace in England?

Is Cadbury owned by Hershey? ›

CADBURY Chocolate got its start in 1842 in Birmingham, England as drinking chocolate, later creating the brand's first milk chocolate bar in 1897 to compete with popular Swiss Chocolate. The Hershey Company acquired the U.S. CADBURY license in 1988 and has made the delicious chocolate ever since.

With so numerous and demanding clientele, German manufacturers specialize in fresh, quality chocolate made of the best ingredients available. Germany prefers the continental style of 'pure' chocolate and have banned the sale of Cadbury-style chocolate in the country since 1973.

William Salice invented the Kinder Surprise eggs out of Easter egg molds. Despite selling around 1.2 billion candy eggs per year globally, Italian company Ferrero is banned from selling the eggs in the U.S. The candy features a chocolate egg shell housing an inner plastic egg.

Cadbury's will not sell Creme Eggs all year round as they stop being "special." Tony Bilborough from Cadbury said the chocolate-making firm had attempted year-long sales 20 years ago but it "didn't work." He told BBC Radio 5 live's Breakfast: "There's something special about Creme Egg season...

Cadbury's Easter eggs have been hit by 'shrinkflation'. Their size has been reduced this year - but prices have mostly remained the same. Chocolate lovers are getting around 25g less chocolate in the small, medium and large-sized Cadbury Easter eggs than they got in 2022.

In its new campaign “Kuchh accha ho jaaye”, Cadbury tries to build on its iconic slogan, “Kuchh meetha ho jaaye” to do just that: Give one more reason to consume a product that is not necessarily considered healthy.

The voiceover points out that it means she's kind of a big deal and that the way she eats her Creme Egg reveals a lot about her. We're told she's unashamedly bold and full of unusual quirks and habits, whether ordering for the whole table in restaurants or inventing her own words to songs at karaoke.

History. While filled eggs were first manufactured by the Cadbury Brothers in 1923, the Creme Egg in its current form was introduced in 1963. Initially known as Fry's Creme Eggs, they were renamed Cadbury Creme Eggs in 1971.